See, touch, make sure
We know that it's best to check the quality of prints, materials for the binding of albums and boxes in person. That's not all! We understand that it is best to show the finished product to the client, because not everyone can imagine how beautiful, for example, a storyalbum can be;) That's why for our Crystals—professional photographers—we have prepared 3 solutions.
Demo album—spread your storytelling wings and gain customers
Some say that the pictures sell themselves... Sometimes it's probably true, but there is something that always grows sales. ALWAYS. Stories—those told by you as well as those that germinate in the mind of the client. Meetings of photographers, especially with couples, are based on storytelling: when you sit next to them, you talk about how you work, how your day behind the lens goes, you share anecdotes, become a guide—an authority.
An indispensable prop in these conversations—a game changer if you will—is a demo album that works like a magic wand. It lets you sell your photos, your studio, your way of capturing emotions, your attention to detail. You narrate, show, even allow the client, the bride and groom to travel in time and see themselves in such an album. Yes, you sell your photos and the album this way.
So the key question is:
do you have a demo album?
Customers buy what they see. If they hear about it, they will be undecided. Your indifference towards albums will make them uncertain. The more you are convinced that what you're trying to sell is worth it and satisfied with what you show people, the more effective your sales pitch because you believe in the product—that it is an added value for the pictures you have taken.
If you prefer to bypass the sales stage, you can also provide albums as a constant element of your services.
Regardless of which path you choose, if you have albums in your offer, talk about them, show them on your Instagram, post about them on Facebook, take demo albums to meetings with clients. Without a physical album, it may be more difficult for you to generate the need for it. And why bother when you can sow the magic seed of sale with three remarks: see, touch, think about yourself in this album.
Andrzej Słowik about demo albums:
"In our opinion as, as immodest as it may sound, people with a good grasp of sales, the key to success is understanding (and making the client aware of) what value albums and printed photos are in and of themselves. And YOUR photos as our prints and in our albums in the hands of your customers are an even better value. Our albums are a great medium for you to build and improve your brand. And—there is nothing to be ashamed of—to grow sales."
Andrzej Słowik about demo albums:
"In our opinion as, as immodest as it may sound, people with a good grasp of sales, the key to success is understanding (and making the client aware of) what value albums and printed photos are in and of themselves. And YOUR photos as our prints and in our albums in the hands of your customers are an even better value. Our albums are a great medium for you to build and improve your brand. And—there is nothing to be ashamed of—to grow sales."
Ready for action? To make the decision easier, we have a surprise for you ;) You will receive a 50% discount from us for 3 albums with the word portfolio inscribed on them or for a demo album. You can choose from 5 formats for storyalbums or storybooks: 20x20 cm, 20x30 cm, 25x25 cm, 25x35 cm, 30x30 cm. They'll be beautiful for sure!
Go to the wizardDoes the demo album always work like magic?
Always, if the 5 golden rules of design are met.
a reasonable number of cards in the demo album
Look at the demo album from the customers' perspective: it is a reference point for them. If you put 50 spreads in it, customer expectations are moving towards that number. When you say that "it's just a demonstration material, you usually design them with fewer pages", you disappoint customers right at the beginning of the cooperation, because they have to give up something, lose something, and no one likes that. Choose a demo album with up to 35 cards.
1.
good design
The demo album is intended to support sales and does it well if it is well designed. Think of it as a storytelling prop: you tell a story to your clients, it reinforces your words with an image. If the album is a collection of "best frames" from various shoots, arranged chaotically, it won't be able to fulfil this task—it will create tension between your words and the image seen by the client. This incompatibility will be reflected in the impression you are building.
2.
a reasonable number of cards in the demo album
Look at the demo album from the customers' perspective: it is a reference point for them. If you put 50 spreads in it, customer expectations are moving towards that number. When you say that "it's just a demonstration material, you usually design them with fewer pages", you disappoint customers right at the beginning of the cooperation, because they have to give up something, lose something, and no one likes that. Choose a demo album with up to 35 cards.
1.
good design
The demo album is intended to support sales and does it well if it is well designed. Think of it as a storytelling prop: you tell a story to your clients, it reinforces your words with an image. If the album is a collection of "best frames" from various shoots, arranged chaotically, it won't be able to fulfil this task—it will create tension between your words and the image seen by the client. This incompatibility will be reflected in the impression you are building.
2.
pride
Every photographer evolves and rises to ever-higher levels—you don't even know how much joy it gives us to observe such development (yes, we see it in the orders of our clients). If you show your clients an album that doesn't reflect your current style, an album which you would design differently now (or which you are ashamed of), they will sense it and will not see the value in having your photos preserved in this form.
3.
aesthetics
If you show a dirty, worn-out album that you take out of a bag with some store logo... you won't be able to sell it as a premium product. When the creator—the photographer—does not treat the album—his work—as something special, why would the customer pay for it? The album box is impressive—it emphasizes value (we protect what is valuable) and unboxing builds tension. Emotions are what it sells :)
4.
pride
Every photographer evolves and rises to ever-higher levels—you don't even know how much joy it gives us to observe such development (yes, we see it in the orders of our clients). If you show your clients an album that doesn't reflect your current style, an album which you would design differently now (or which you are ashamed of), they will sense it and will not see the value in having your photos preserved in this form.
3.
aesthetics
If you show a dirty, worn-out album that you take out of a bag with some store logo... you won't be able to sell it as a premium product. When the creator—the photographer—does not treat the album—his work—as something special, why would the customer pay for it? The album box is impressive—it emphasizes value (we protect what is valuable) and unboxing builds tension. Emotions are what it sells :)
4.
restraint
If you show your clients hundreds of options, you make it harder for them to choose, and our mind doesn't like being bothered, so it will decide that the best solution will be to forgo getting the album so there's no need to choose. Show 1-2 types of bindings, choose between engraving and printing and use your authority so that the clients feel that they have made the right decision.
5.
restraint
If you show your clients hundreds of options, you make it harder for them to choose, and our mind doesn't like being bothered, so it will decide that the best solution will be to forgo getting the album so there's no need to choose. Show 1-2 types of bindings, choose between engraving and printing and use your authority so that the clients feel that they have made the right decision.
5.
Bindings samples—be sure what the album will look like
You can't see everything on the screen, and the samples will allow you to see the details of the materials that we use to bind our albums and boxes. You see them—touch them—and you can be sure to choose the colour and texture that you want. The customer can also make sure that he/she likes the recommended choice :) The complete samples will cost you PLN 40, a single series—PLN 10. A small investment that pays back in awe :)
Test prints—discover the difference in how we pack them
You can order from us—as part of the first order—up to 10 15x23 cm prints for free. That's right: PLN 0, and no delivery fees. You're just testing us :) You'll see if you like the colour reproduction, paper quality, our packaging method. Ready for a quick test?—in 2 business days, the developed photos will be in your hands.
